Founder & Managing Director

Start of the partnership: Hymmen & SIMPL

Hymmen has been developing innovative machine and plant technologies for over 125 years – including for the furniture, building materials, and flooring industries. Whether presses, digital printing, or automation: Hymmen stands for technological excellence and tailor-made solutions. Now, together with SIMPL, Hymmen is entering a new era of service management – digital, efficient, and future-oriented. We are proud to be on this journey with you. Welcome to SIMPL!

Digitalization is no longer optional, but mandatory!

At maintenance in Dortmund, Dr. Alexander Kreyenborg discussed AI and digitalization with a high-caliber panel at the VAIS panel discussion on “Industrial Services of the Future.” His central message: “True digitalization relieves users instead of burdening them further—they already have enough to do! Only with intuitive, well-designed tools can a reliable database be created – the crucial foundation for successfully using AI in service and finally making service measurable.”

Visit us at maintenance 2025 in Dortmund!

We will be exhibiting at maintenance 2025, presenting our latest innovations for industrial services, maintenance, and repair. Stop by our booth 5-I20E and learn more about CSM, FSM, EAM, and CMMS. 🎯 Highlight: Use our checklists to identify your potential in digitalization and AI! We look forward to seeing you there! 🚀

Welcome, VHV Anlagenbau!

We are delighted to welcome VHV Anlagenbau to SIMPL. With our support, the company will digitize its service management and field service processes. Since 1995, VHV has stood for innovative conveyor technology – from development and design to manufacturing. We look forward to working together!

Best Pitch Award #24 at Ignition Accelerator!

Dr. Can Azkan impressed everyone with his pitch at Ignition Accelerator, captivating not only the jury but also the audience. This success crowns an intense phase marked by strong customer growth, numerous new features for the SIMPL solution, and the expansion of our team.

€500,000 for the development of the digital product passport!

SIMPL is receiving funding from the European Union and the state of North Rhine-Westphalia to develop the digital product passport. This not only allows us to take a fresh look at the core processes involved in the maintenance and servicing of machines and systems ⚙️ – we are going even further! Soon we will be able to map crucial data along the entire value chain: from the machine history and the components used to the ecological footprint of the system.📊

New addition to the team!

Our team is growing, and we are delighted to introduce Lorena Rinaldo to you today 🙌 A great user experience is one of the most important building blocks of #SIMPLE software. Lorena has been involved in the design of digital applications for several years and ensures that people enjoy working with innovative technologies.

Herzlich willkommen, X-COOLING!

𝐓𝐫𝐢𝐟𝐟 𝐮𝐧𝐬 𝐚𝐮𝐟 𝐝𝐞𝐦 𝐅𝐮𝐭𝐮𝐫𝐞 𝐓𝐞𝐜𝐡 𝐅𝐞𝐬𝐭 2024!

SIMPL meets Emsland

At the beginning of June, SIMPL inspired over 100 entrepreneurs in Emsland with a captivating presentation on the importance of digitalization in service and maintenance. In collaboration with Fraunhofer AHEAD and Cornexion, this led to many exciting discussions and valuable contacts.

ACHEMA 2024 in Frankfurt

The world’s largest trade fair for process technology, ACHEMA 2024, is in full swing! 💥 The SIMPL team is on site this week and has already had numerous discussions with companies from the process industry. Are you there too? Let’s get in touch!

We are featured in the Ruhr Nachrichten newspaper!

A few weeks ago, we were invited by the Ruhr Nachrichten newspaper for an interview, and today the interview was published. Read this article to learn more about why SIMPLe software is crucial and why service is becoming increasingly important in the industry.

KVD Service Congress in collaboration with Wagner GmbH

We made Wagner GmbH’s achievement of the next digital level for excellent industrial service with us the topic of an expert forum at the Service Congress organized by the Service Association KVD. There, we discussed challenges, successes, and best practices with interested parties.

Welcome to SIMPL, Leistritz AG!

Leistritz AG looks back on over 100 years of successful industrial history in mechanical and plant engineering – with more than 1,500 employees worldwide and extensive industry expertise. As an internationally respected partner and hidden champion, Leistritz stands for innovative strength, precision, and quality products. 👉 We are therefore all the more delighted that three companies – Leistritz Pump Technology, Leistritz Extrusion Technology, and Leistritz Production Technology – are getting started with SIMPL to jointly set up a digital customer portal for their services!

New addition to the team!

As a full stack developer, Jakub Gania will help us further develop our solution with innovative features and take it to the next level. This brings us one step closer to our mission—making the maintenance and servicing of machines and systems easier and more efficient. With his expertise and fresh perspective, we look forward to exciting developments! 💡

Willkommen bei SIMPL, Afflerbach Bödenpresserei! 

Was haben Voyager 1 & 2, Pipelines und Wasserstofftanks gemeinsam? Es kommen überall Komponenten der Afflerbach Bödenpresserei zum Einsatz! Wir freuen uns, mit SIMPL die innerbetriebliche Instandhaltung bei Afflerbach zu digitalisieren. Ziel ist es, sämtliche Wartungsaktivitäten rund um Maschinen und Anlagen zentral zu bündeln – für effizientere Prozesse und maximale Anlagenverfügbarkeit!

A special kind of customer reference

In this video, Stefan Wagner, Managing Director of Wagner GmbH, explains why he wanted to modernize his business. He highlights challenges such as outdated merchandise management systems, incompatible tools, and the collaboration with SIMPL, which opened up new possibilities.

People at the heart of digitalization!

On October 1, our founder Dr. Can Azkan was invited to #EssenDigitalisiert to talk about digital trends such as artificial intelligence (AI), the Internet of Things (IoT), and data. His most important conclusion: Companies that fail to move with the times are jeopardizing their future viability. But despite all the technological innovation, one thing remains crucial—people. Only when people are at the center and the application offers an excellent user experience can technology unfold its full potential.

Welcome to SIMPL, thyssenkrupp Steel Europe!

Internal maintenance is a key component for smooth operations in the manufacturing industry. We are delighted to support thyssenkrupp and the steelworks in Düsseldorf in digitizing repair processes and thereby making them even more efficient. Here’s to a successful collaboration!

Official member of VAIS

The service business is becoming increasingly important for many companies. That is why SIMPL has officially joined the Association for Plant Engineering and Industrial Services (VAIS) and attended this year’s general meeting in Heidelberg. VAIS is a central platform for companies committed to a successful future for the service industry. The focus is on motivated people, innovative solutions, and more efficient industrial services.

VDI Maintenance Forum 2024

Two topics were particularly prominent at this year’s VDI Maintenance Forum: 1. the shortage of skilled workers and 2. how artificial intelligence can counteract this. In his presentation, our founder and managing director Alexander Kreyenborg illustrated how AI can make internal processes in particular more efficient in the area of service and maintenance, presenting real-life examples.

New addition to the team!

Our team is growing, and we are delighted to introduce Sergej Atamantschuk today. As a full-stack developer, Sergej is highly knowledgeable about the interconnection of both backend and frontend technologies. He ensures the continuous development and integration of new technologies to make industrial services in mechanical engineering even simpler.

Top 3 in the nationwide start2grow competition

Out of over 400 participants and 90 business plans, the team secured third place in the nationwide start2grow competition. The total prize money amounted to €94,000, part of which will now be invested in the development of SIMPL.

Welcome, WTD – Wärmetechnischer Dienst!

We are delighted to welcome WTD to SIMPL. As a leading provider in the field of heat treatment in the process industry, the company focuses on innovation and efficiency. With SIMPL, WTD plans to digitize its service processes and make them future-oriented. We look forward to working together!

VAIS Annual General Meeting in Innsbruck

At the regular general meeting of the VAIS Association for Plant Engineering and Industrial Services, we were able to present our perspective on the status quo in the field of “Digitalization & Artificial Intelligence.” Many thanks to the entire VAIS for the very successful event and the many exciting discussions in Innsbruck!

Use of AI at the Sealing Colloquium

At the Sealing Colloquium, Alexander Kreyenborg spoke on the topic of “Digital advantage with AI?” The key insight: AI is not an end in itself—without digital base processes, its potential remains untapped. Simplicity over complexity: Intuitive tools often create real added value even without AI. And: Strategy pays off – those who know their goals and plan clearly are more successful at digitalization.

Welcome, Inovator!

Whether in buildings, factory facilities, or on company premises, gate and door systems play a central role in secure access control. This is where Inovator from Langenfeld comes in: for over 30 years, their high-performance gate systems and more than 10,000 maintenance calls per year have ensured that doors and gates open and close reliably throughout Germany. We look forward to the coming years!

𝐆𝐞𝐧𝐀𝐈 𝐢𝐧 𝐝𝐞𝐫 𝐈𝐧𝐬𝐭𝐚𝐧𝐝𝐡𝐚𝐥𝐭𝐮𝐧𝐠 💡

Van Leeuwen’s 100th anniversary

Our founder, Dr. Alexander Kreyenborg, had the honor of participating in Van Leeuwen’s 100th anniversary celebration. He demonstrated what artificial intelligence can learn from the 2024 European Championship. The focus was on the advantages of AI: it enables easy access to data sets and supports companies in making objective and quick decisions.

Herzlich willkommen, aTmos!

SIMPL at AMB 2024

In September, we attended AMB in Stuttgart and had the opportunity to talk not only to our existing customers, but also to many other medium-sized machine and plant manufacturers. What particularly struck us was that the importance of the service business is becoming increasingly important. Many companies want to introduce digital processes, especially in the areas of service and after-sales, in order to work more efficiently and in a more future-oriented manner.

Invited to the IHK Committee in Dortmund

We are delighted to have been invited by the IHK in Dortmund to share our success story. As “the voice of the regional economy,” the IHK brings together valuable practical expertise in its Committee for Information and Communication, among other areas. This gave us the opportunity to talk about our experiences in the digital transformation of the service business in industry.

2nd place in the Senkrechtstarter competition!

Our team secured 2nd place in the business model competition in Bochum from over 150 entries. The jury, consisting of renowned experts from the fields of science, business, and finance, had previously selected the top 5 from the entire competition for the final pitch.

Herzlich willkommen, weldotherm!

Maintenance 2024

AI in industrial services: Predictive maintenance begins in the back office. Alex gave a presentation at Maintenance in Dortmund on how AI can be successfully used in industrial services. Many companies agreed that the digitization of services forms the basis for this.

Award ceremony with NRW Environment Minister Oliver Krischer

Maintenance meets sustainability! With SIMPL’s business model, the team took first place in the KUER Business Plan Competition. The €6,500 prize was presented at a ceremony at the NRW Ministry of the Environment in Düsseldorf.

SIMPL accepted into Xpreneurs, Europe’s most successful startup incubator!

The founding team successfully prevailed against 400 highly innovative startups and was accepted into Xpreneurs, an incubator run by UnternehmerTUM in Munich. We are proud to be part of this program and to further develop SIMPL together with experts from all over the world!